Why Email Marketing Is Still Effective

Time for Friday Five, a curated collection of five recent industry-related articles on one topic. This go round it's Email Marketing. 

6 Reasons Email Marketing is Still an Effective Tool

For some reason, “older” has become synonymous with “obsolete.” But this is not always the case. For example, did you know today's LCD screens are based on technology from 1968? It's true. Many companies shy away from email marketing because they think it's an outdated approach, but 59 percent of B2B marketers said email is the most effective channel for revenue generation. And in 2014, email marketing was listed as the most powerful tool for customer retention. You should still use email marketing for these six reasons.

Read the full story on Business2Community.com.

7 Email Marketing Tips For Marketers

Marketers should always use email marketing to stay connected with their target audience. Regardless of the different strategies open to marketers today, you'll find email marketing to be integral to your marketing campaign. This is still the leading channel for getting the best ROI.

Read the full story on Forbes.

Email Marketing Is a Double Win for Customer Acquisition, Retention 

For most small- and medium-sized retailers in the US, email marketing is tops when it comes to both customer acquisition and retention. According to research, four-fifths of these professionals said email helps contribute to this outcome. 

Read the full story on eMarketer. 

Unlocking the full potential of B2B email marketing

A lot has been written about persuading consumers to click and buy. You probably know of some of the popular B2C (Business to Consumer) best practices. But Business to Business email marketing is different in many ways. Yes, there is a person on the other side reading your email, granted. But he finds himself in a business context, this makes that many of the precooked B2C marketing “rules” don't apply. Whoops! So what does a strong B2B email campaign make?

Read the full story on emailmonday. 

What Pokémon Go can teach us about email marketing

Last month, Pokémon Go exploded onto the scene, mainstreaming augmented reality and blowing engagement rates out of the water. Now, talk of augmented reality is everywhere, especially in branding and marketing circles. Pokémon Go is not the first app to integrate augmented reality technology into its platform, but it is certainly the most popular. And it's the first time we've seen AR scaled to a mass audience at this level.

Read the full story on Marketing Land.

Email marketing remains a very important tool in a marketer's arsenal. However, if a given email never arrives at its intended target, it won't make any difference. That's precisely why you need to download Email Deliverability: Guide for Modern Marketers.