Now Hear This: 10 Digital Marketing Podcasts to Educate and Entertain

How much time out of your life do you sacrifice to your commute? It's amazing how quickly it adds up.

If you drive/bike/bus just 30 minutes each way, that's five hours a week. Do that 50 weeks out of the year, and it's 250 hours, more than six full work weeks. Yeesh.

Now, I don't mean to bum you out. Just pointing out an opportunity. Most of us spend hours a week trapped in one form of conveyance or another. Why not use that time to continue your marketing education with a good podcast?

For those not in the know, podcasts are recorded shows (usually audio only, though some have a video component) posted on the Internet to stream or download. Think of it like an audio blog. You can usually tune in on the show's website, or subscribe on a service like iTunes, Google Music, or Stitcher. I recommend the latter option-the apps can put all your subscriptions in one place, and remember what episode you're on and where you left off. Most importantly, they put the whole shebang on your phone, where you can listen via Bluetooth, headphones, or Bluetooth headphones.

There are hundreds of thousands of podcasts out there, on every imaginable topic. Which means there are hundreds of podcasts just for marketers. Here are a few to get you started (in random order):

10 Digital Marketing Podcasts to Take You to the Next Level

#1 – The Social Media Marketing Podcast

Topics Covered: Mostly social media marketing, with a little general digital marketing thrown in.

Sample Guests: Lee Odden, Nick Westergaard, Brian Clark

Episode Length: ~45 minutes

Social Media Examiner has established itself as an amazing resource for all things social. Their blog posts are always intensely tactical, useful how-to guides for whatever topic they're tackling. I'm pleased to report the podcast is a worthy extension of the brand. Every Friday, host Michael Stelzner takes on a new topic, always with an expert guest to lend a hand.

 

#2 – The Marketing Book Podcast

Topics Covered: Interviews with authors of marketing books.

Sample Guests: David Spark, Jonah Berger, Carlos Hidalgo

Episode Length: 30-60 minutes

If you're looking for marketing books to read, or for an expanded take on the ones you've already been through, this podcast has you covered. Host Douglas Burdett interviews a new marketing book author each episode. You get an inside view of the author's process and their take on marketing, and frequently get recommendations for additional reading material, too.

 

#3 – Six Pixels of Separation

Topics Covered: Digital marketing, advertising, social media marketing

Sample Guests: Maria Konnikova, Nancy Duarte

Episode Length: 60 minutes

SPOS (as it's called) is hosted by Mirum's Mitch Joel. Joel was an early adopter in the podcast game; they're up to 523 weekly episodes and counting. Mitch and his guests cover hot marketing topics, pick an app of the week, and even include some recommended music for you to enjoy.

 

#4 – PNR with This Old Marketing Podcast

Topics Covered: Content marketing, social media marketing

Sample Guests: Just the two hosts

Episode Length: 60 minutes

“PNR” stands for Joe Pulizzi and Robert Rose, the brain trust behind the Content Marketing Institute. These guys have a decade of experience with content marketing, and they're both learned scholars about the tactic's historical roots. What's more, they're both entertaining performers with great chemistry together. And they answer listener questions! What's not to like?

#5 – The BeanCast

Topics Covered: Advertising, digital marketing, current events

Sample Guests: Mitch Joel, Amber MacArthur

Episode Length: 60 minutes

Each of the 400+ episodes of the BeanCast is a lively, irreverent roundtable discussion with a different panel every time. Host Bob Knorpp keeps things light and keeps the conversation moving. If you can handle the occasional bit of crude humor, the BeanCast is a great way to stay up-to-date on marketing news while laughing your face off.

 

#6 – The Sophisticated Marketer's Podcast

Topics Covered: Digital marketing, B2B marketing, content marketing

Sample Guests: Joe Pulizzi, Tim Washer, Sally Hogshead

Episode Length: 30-45 minutes

The original rock 'n' roll marketer Jason Miller of LinkedIn Marketing hosts this year-old podcast, drawing on a deep bench of talented marketers for insightful interviews. Jason knows how to have fun and keep things light, but never fails to elicit serious insights from his guests. Right now it looks like they're on a bit of a hiatus while Jason settles into his new role at LinkedIn UK, but there are plenty of back episodes to keep you going until he returns.

 

#7 – Social Pros Podcast

Topics Covered: Social media marketing

Sample Guests: Gary Vaynerchuk, Carlos Gil, Jonah Berger

Episode Length: ~45 minutes

Like the Sophisticated Marketer's Podcast, this one features industry veterans-in this case, Jay Baer and Salesforce's Adam Brown-who have a hefty rolodex of smart marketers to tap as guests. If your role involves social media at all, this is a must-listen.

 

#8 – Growth Byte

Topics Covered: Startup marketing, growth hacking

Sample Guests: N/A

Episode Length: 2-3 minutes

This daily podcast is unique: It's short, and it doesn't feature noteworthy guests or lively discussion. Instead, the team at Growth Hacker TV picks one article from the blogosphere every day and summarizes it in a quick but thorough way. It's perfect for those fortunate enough to work from home-you can listen on the way from your bed to your office.

 

#9 – The Marketing Companion Podcast

Topics Covered: marketing trends, advertising, social media marketing

Sample Guests: N/A

Episode Length: ~30 minutes

Hosts Mark Schaefer and Tom Webster describe their show as “The World's Most Entertaining Marketing Podcast.” I'll leave that to the listener to judge. But there's no denying Mark and Tom put on a good show. They're funny, they're insightful, and at 30 minutes an episode they always leave you wanting more.

 

#10 – Copyblogger FM

Topics Covered: Copywriting, email marketing, CRO

Sample Guests: Clark Buckner, Sally Hogshead

Episode Length: 25-30 minutes

Copyblogger's Sonia Simone has industry cred to share. She's put in her time and she knows her stuff. On this podcast, she alternates solid how-to episodes with thought leader interviews. All of Rainmaker.fm's podcasts are excellently produced and eminently worth your time, but this one is my personal favorite on the platform.

…And your bonus non-marketing (but fascinating) podcast:

 #11 – Invisibilia

Topics Covered: The invisible forces that shape our thoughts and interactions with the world and each other.

Sample Guests: A blind man who can ride a bike, a woman who can feel other people's pain.

Episode Length: 45 minutes

It's important for marketers to be aware of the wider world outside our bubble. For that purpose, I recommend Invisibilia. Hosts LuLu Miller, Alix Spiegel, and Hanna Rosin explore the invisible ways society, the environment, and our own bodies affect our decisions. It's a podcast that will challenge what you know about influence, free will, and much more. It may not be a marketing podcast, per se, but it's great for forcing your brain out of well-established ruts.

These are my picks for podcasts to make you a better marketer on your morning commute. What did I miss? Let me know in the comments.

Disclosure: LinkedIn Marketing is a TopRank Marketing client.

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The post Now Hear This: 10 Digital Marketing Podcasts to Educate and Entertain appeared first on Online Marketing Blog - TopRank®.

The Contextual Inbox: Moment-of-Open Email Marketing

Are you one of the 40% of email marketers who don't segment their email campaigns? Since all ESP's have data collection functionality, customer data is abundantly available, and triggered emails are based on a basic level of segmentation already-that statistic seems out of place in 2016. There aren't many reasons still available for sending an entire database the same email.

Not segmenting an email campaign isn't marketing heresy, but the rewards of list segmentation outweigh not doing so. Personalized messages in the inbox drive 14% higher open rates and 63% better click performance. Even simple segmentation strategies can improve list performance, reducing inbox fatigue and unsubscribes.

Basic List Segmentation Strategies

Historically, list segmentation has been a manual process. Given the rate of adoption for email segmentation, it may still be predominantly manual. However, it is much easier these days to segment recipients directly in an ESP or related CRM. Basic recipient grouping approaches used to look like:

• Recipient time zone-based deployment schedule


• Active vs. inactive subscriber filtering


• Open vs. click campaign activity


• Subscription preference at sign-up


• Sign-up date-based trigger

Moving Beyond Static Messages

Email is evolving past one-time deployments and monthly newsletters. Traditional marketing approaches have become less effective in highly competitive industries. Inboxes are filling up with more interactive messaging during the customer life cycle, and personalization is a key differentiator. Contextual email is replacing traditionally static templates with dynamically chosen content.

What is Contextual Email Marketing?

Contextual email marketing is data-driven personalization delivered at the moment-of-open. Meaning, as the recipient opens the email, the template populates with the most relevant content based on real-time variables. Content is pulled from custom feeds, social networks, and websites; or delivered using methods like timers, custom image display, and video.

Now, email can stay up-to-date with peripheral marketing efforts and customer journey data in the inbox. Long-term campaigns can be fitted with moment-of-open technology, extending content life and engagement. Both, marketing and transactional email campaigns can benefit from real-time email technology.

How does Moment-of-Open Technology Work?

Recipient details dictate what displays in the email at the time of open. Real-time technology can detect that information instantly from the recipient device. Location, time, weather, device type, operating system, as well as predefined data are used to construct hyper-personalized emails as they render. Every email deployed showcases different content, based on the recipient's unique information.

Advanced applications automatically use moment-of-open data to decide what type of media to deliver to each email provider. Ensuring the inbox experience for the recipient renders properly to deliver the message. An example of this could be the detection of an email client for video in email delivery. Depending on the client at the moment-of-open, different types of static, animated, or embedded video options can be displayed on the fly according to the inbox functionality requirements.

Segmentation Automation with Real Time Data

Automated segmentation improves email diversity without creating the need for additional templates, deployment schedules, or peripheral data selections. The use of behavioral data, moment-of-open data, and CRM data allow for segmentation after the send versus before-the-send list groupings. Essentially, a batch and blast email marketer could scale email personalization across their entire list with one real-time email template.

Real-time email technology enables rapid personalization, at scale, with minimal development resources. Smaller email departments can reach large audiences effectively without extra templates, lists, deployment scheduling bogging them down. Larger email departments can utilize real-time email technology across all campaigns for better content engagement, lowering department overhead, and strengthening email revenue.

If you have yet to segment your email campaigns you should definitely download Email Deliverability Modern Marketing Guide now. You'll gain proven strategies, best practices, and help to improve your email campaigns.